Evaluation of Natural Parks by Nonparametric TechniquesView Presentation *Rosa Arboretti, University of Padova, Italy
Luigi Salmaso, University of Padova, Italy
Keywords: Customer satisfaction survey, Nonparametric rankings.
The rating problem arises very often in statistical surveys, where respondents are asked to evaluate several topics of interest (products, services, treatments, etc.). In this framework, a new approach is represented by nonparametric multivariate ranking techniques (Pesarin and Salmaso, 2010, Wiley). This new method is applied to real data regarding the analysis of the main reasons that drive tourists to choose Sesto/Alta Pusteria’s Dolomites (an area of the Trentino Alto Adige region in Italy) as resort for their holidays.