|Friday, February 21|
|PS2 Poster Session II & Refreshments||
Fri, Feb 21, 4:45 PM - 6:15 PM
Web-based Business Intelligence and Analytics (302732)*Sam Weerahandi, Pfizer
Keywords: Business Intelligence, Real-Time Analysis, Optimizing ROI of TV campaigns, Inventory Management
Web-based analytics are of interest and practical importance in most areas of statistical practice, including clinical research and industrial applications such as Sales & Marketing, and Quality Assurance of products and services. Web-publishing of analytics should also prove to be of interest to professors who provide external and internal consulting to non-statisticians, and will come handy when they deliver results in a manner that clients could run them with their own scenarios and parameters.
This presentation will provide an overview of BI software, how to web-publish your analytics, followed by a demo of some interesting analytics showing how almost any business could benefit from web-based analytics in a variety of applications such as Business Performance tracking, Optimization of promotional tactics, Pricing, and Inventory Management.