Detail from "the second line," a painting by Bob Graham. For more about the artist, click here.

Short Courses

Instructor Bio

Reg Baker, Market Strategies International

Reg Baker is President and Chief Operating Officer of Market Strategies International, a US-based research company specializing in healthcare, information technology, financial services, telecommunications, and energy utilities. Throughout his career Reg has focused on the methodological and operational implications of new research technologies including CATI, CAPI, Web, mobile and, most recently, social media. He writes and presents on these and related issues to diverse national and international audiences and blogs off and on at He is active in a number of national and international research professional and trade organizations including the American Association for Public Opinion Research (AAPOR), ESOMAR, and the Council of American Survey Research Organizations (CASRO). He chaired the AAPOR Online Panels Task Force, is currently co-chair of the AAPOR Task Force on Non-Probability Sampling and is a member of the Editorial Advisory Board of the International Journal of Market Research. He has chaired the ESOMAR Online Conference three times and participated in task forces to develop guidelines for both online and mobile research. Prior to joining Market Strategies Reg was Vice President for Research Services at NORC.

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