Committees > Committee Details

Journal of Consumer Research Policy Board

Visit the Journal of Consumer Research Policy Board home page

Charge:

    Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary quarterly. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (e.g., brand choice) to more macro-level issues (e.g., the development of materialistic values).

Questions? Want to get involved? Contact


Membership

The Journal of Consumer Research Policy Board has 1 member(s), and 0 liaison(s).

To change the viewing year, choose from the following years:   


Name

Position/Term

Allenby, Greg M.
Ohio State University
2100 Neil Ave.
Columbus, OH   43210-1144
United States
Phone: (614) 292-9452
Fax: (614) 292-8809
allenby.1@osu.edu
ASA Rep to Other Organization (2015 - 2017)
 
Return to List of Committees.

Share!