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Journal of Consumer Research Policy Board


    Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary quarterly. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (e.g., brand choice) to more macro-level issues (e.g., the development of materialistic values).

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The Journal of Consumer Research Policy Board has 1 member(s), and 0 liaison(s).

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Allenby, Greg M.
Ohio State University
2100 Neil Ave.
Columbus, OH   43210-1144
United States
Phone: (614) 292-9452
Fax: (614) 292-8809
ASA Rep to Other Organization (2015 - 2017)
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