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Journal of Consumer Research Policy Board

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    Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary quarterly. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (e.g., brand choice) to more macro-level issues (e.g., the development of materialistic values).

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The Journal of Consumer Research Policy Board has 1 member(s), and 0 liaison(s).

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Wedel, Michel
Univ of Maryland, Dept of Marketing
Robert H. Smith School of Business
3303 Van Munching Hall
College Park, MD   20742-1815
United States
Phone: (301) 405-2162
Fax: (301) 405-0146
ASA Rep to Other Organization (2009 - 2014)
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